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Sunday, 27 July 2014

5 Simple Career Mistakes You Will Regret In 12 Years

Several individuals tend to navigate their careers as if they are just paddling across a small lake or river and not navigating like they are sailing across an ocean. Often times we make career decisions on a short term bases, just focusing on completing the task at hand, competing for the next available promotion, or outperforming a co-worker. But what I’ve learnt over the years is that sometimes the decisions that are seemingly minor can have major impacts on the direction of your career. 
Here are five important career mistakes to avoid: 

Failing to network outside of your company.
In the business or working world many individuals are aware of the importance of networking- not the old- fashion “glad-handing”, attending specially occasions or events, sharing business cards, but genuine relationship building. Being open to new ideas, suggestions and expanding your prospective to that of people from other organizations. Creating relationships that will that make your daily duties and task easier and more successful is vital. But too often persons make the mistake of limiting their networking activities to within their company only. Customs and cultures can be vastly different, as persons who have worked in numerous different companies know. Exposure to different perspectives and new ideas requires an open mind towards other cultures and getting outside the circle of co-workers or colleagues who you usually interact with. Don’t put all your eggs in one basket! Sometimes, the professional relationships that have the most influences on your career are the ones outside of your own company- particularly when you are going through tough times. I am not saying building relationships is going to be easy, but investing in these relationships outside of your organization will definitely pay off in the long run.    

2.    Make decisions based on how much you earn
Studies show that no matter how much money we earn, we always want to earn at least 20% more. Most if not all, usually find it difficult to resist a raise, promotion, or even a change in the organization that feed the hunger of their bank account. But what I’ve come to realize is that over time in any career, individuals are paid for the impact they have made, not the title that they had. Best professional advice is to choose the career path that provides valuable experience, allows you to learn new ideas quickly, despite the income and also one that allows you to develop vital business relationships.
Patience is crucial, therefore, prioritizing experience over money will certainly result in financial growth and mobility of a period of time.        

3.    Avoid Failure.
Everything in life has challenges, therefore, over the course of any career, you may be faced with two different alternatives or different paths- one which has a seemingly much more risk. Often times, several high performers get frustrated by always being placed into uncertain roles where many have failed and success may seem far fetch. But many executives typically manage employees with high potential in this manner for various different reasons. Working in tough situation will lead to accelerated growth and development- not just learning about leadership and business, but also yourself. Long term career success is measured by the combination of experiences gained and how well one navigates their different roles which leverages their unique strengths and passions. Overcoming tough situations often result in personal growth and development.

4.    Purchasing a House.
That’s correct, purchasing a house can damage your career, especially if you buy it at an early stage. Companies place great emphasis mobility. They strongly want their high-potential staff members or employees to acquire a great deal of experience. Even at the CEO level, boards often search for individuals who have gained a vast degree of experience across multiple different areas and divisions within the organization, and exposure at a global stage. It’s difficult to gain those valuable assets when you are stationed in one location. Purchasing a house early in your career takes away your mobility. Even though some might say “if great opportunity arises then I can always sell my house and relocate.” But companies today rarely pay substantial moving expenses. Additionally, the time, effort and expense involved in selling your home and moving to a new location can be a significant headwind, consequently, you gave up what may have been a long-term game changing career opportunity. 

5.    Miss opportunities to help others.
When you make a valuable contribution towards any company or individual, you will almost always be paid for it, whether it be immediately or later in life. This is certainly the fact of life in a professional career, but this is unknown by many. Research as shown that most successful career professionals were 4 times more likely to place more emphasis on the success of persons around them then even their own success and development.
In order to obtain a successful long term career or win the long term career game a broad support base from colleagues and peers is required. If you come across any opportunity where your actions can surely be beneficial to others, do take the time and effort to make it happen, even without return benefits. This can be called positive Karma or whatever you like, but the good will definitely build up over time and develop a groundswell of support when most needed or least expected.  The 5 Patterns of Extraordinary Careers
see writers 4 sale 

Wednesday, 23 July 2014

Top 5 Mistakes You're Making With Chicken- Avoid Them Now

Almost everyone practically loves chicken, whether it’s fried, boiled, roasted, baked or jerked. However, what most chicken lovers hate is dried out, rubbery, tough or overcooked chicken. 
Here are a few pointers on how to prepare your chicken perfectly:

Allowing the Legs and Wings Fly
Trussing a chicken (binding close the wings and legs) prior to roasting is not just for cooks who are very fussy and put presentation above all (although I’ll admit, that binding or tying the wings and legs of the chicken tightly against the body does actually make the finished product look picture-perfect). The purpose of trussing poultry is to help the bird to maintain moisture and to achieve a more evenly cook. Consequently, if trussing is not done then hot air will circulate inside the breast cavity of the chicken, thus drying out all the moisture out of that portion before the legs are properly done. Trussing is not difficult and does not take much time, just follow the demonstration in the video below.       

Putting the Bird in with No Blanket
James Peterson (Cooking Instructor) in his new book “ A Cook's Guide to Knowing When Food Is Perfectly Cooked stated that another simple way to avoid "roasting your chicken to death" is by simply covering the chicken breast with aluminium foil paper during the first twenty minutes (20) of roasting. The purpose of this is to slow down of delay the cooking of the breast area. Consequently, both the thighs and the breast will be done simultaneous. Additionally, don’t wrap the foil too tightly just tent it so air can pass underneath it. 

Sautéing Just 2 Pieces of Chicken
Preparing chicken in butter on the stove produces a delightful meat, one that’s richly flavored and has a golden brown colour. Even though, many chefs often tell cooks “never crowd the pot,” when sautéing chicken there is an exception as the pot can be packed. James recommends that your saute’ pan be totally full of chicken, this prevents the butter from burning over any uncovered area. Please note however, that the chicken parts should be given small spaces as the parts need not to be touching each other. Additionally, don’t saute just one or two pieces of chicken in a huge skillet because after your meat is prepared it will have a burnt taste.      

Guessing When The Meat  Done
Everyone knows that an instant-read thermometer is the ideal tool needed to determine if a whole chicken has gotten enough preparation time ( James stated, “ it should be 140 degrees where the chicken’s thighbone joins the other parts of the body). However, an alternative method which can be used if there is no thermometer present is; testing by hand. This can be done by pressing on the muscle of the chicken with the thumb; that’s what undercooked or raw poultry feels like. Give it some more time then fold your fist and press on the muscle once more; finally, that’s what cooked chicken feels like. 

 Starting a Fire When You Grill
One common feature of grilling chicken is flares-up. Flare-ups are typically occur because the fat from the chicken tends to drip onto the coals while grilling is being done. These occurrences aren’t usually dangerous but, they can cause your meat to have a bitter taste and a light coating of soot. James recommends that you ignore what you usually see in most cookbooks or cooking manuals and prepare the chicken flesh-side down first, when the grill fire is at its peak. Therefore, by the time the chicken is ready to be flipped over to the skin side, the venom of the fire would have weaken (died down somewhat). At this point the possibility of flare-ups occurring while grilling the skin (i.e., fatty) side would have been reduced significantly.  

Monday, 21 July 2014

6 Silly Mistakes to Avoid in Your AdWords Campaign

In today’s world, internet marking is vital to the development of a growing business. Many internet markers often choose pay-per-click (PPC) advertising as the means to market their products and services. PPC advertising is an efficient and effective way to drive unique traffic to any websites.

Through the implementation of well-placed, keyword-based pay-per-click ads, Web marketers can quickly and economically benefit from more leads, thus increasing earnings in a short period of time.

Several Internet marketers, however, while setting up their PPC campaigns, make some silly and sometimes not-so-silly mistakes with pay-per-click programs. Some common mistakes includes; failing in to test, mistakes when developing or creating the ads, Fake or fraud click detection etc. But to increase revenue earnings efficiently and effectively these mistakes should be minimized as much as possible.   

Here are some of the most common PPC advertising campaign mistakes that should be avoided at all cost in order to achievement a successful Adwords ad campaign:


1. The use of broad search keywords terms
One fundamental mistake web marketers should try to avoid as much as possible is running their PPC Adwords campaign with broad search keywords terms.
These types of terms and keywords are not recommended solely because competition is tough for broad search keywords terms or generic keywords, therefore, it’s difficult for your ads to rank well in search results. The aim of a PPC campaign is to achieve results, so, it’s essential to limit your PCC keywords to search terms which your prospective customers are using to find your business.    

2. Failing to put keywords in the ad copy

Failing to put the relevant and appropriate keywords in their ad copy is another error that several Web marketers make daily. However, it’s imperative to put keywords in your ad copy because it improves the probability of your ads getting clicked on to a greater extent. Always ensure that you put your keywords in the title of your ad, even though, sometimes this can be difficult, due to character limits. One thing I usually do is insert the keywords in the ad description when I’m affected by character limitations.      

3. Not tracking the ROI by keyword
It’s essential that you track every click from your Adword campaign by ad group, keyword term, and campaign if your desire is to achieve exceptional results. In order to calculate the ROI correctly and the effectiveness of the keywords in your ad campaign; it is recommended that unique tracking URLs that easily integrates with any website analytics program be created.    

4. Using the same campaign for both display ads and search ads

Many PPC internet marketers tend to make the mistake of using the same ad campaign for both search ads and display ads. It’s extremely important to note, however, that both search and display ad areas are dissimilar to each other and your customers will have different reaction to both areas. While display ads should be attractive and full of substance, search ads should be crisp, short and very convincing.  

5. Ignoring your competition
Identify your competition is a key factor when starting and maintaining any business. A crucial part to internet marking success is identifying your competition and then raising your bar high than competitors. Therefore, pay-per-click marketers should always check the pay-per-click ads of their competitors to avoid duplicating anything they’re already doing.  

6. Failing to create a good ad

Finally, creating high quality ads is very important, so, if you’re just going to create worthless ads, then that certainly would be a waste of time. You will not generate much leads or increase your revenue. Ensure that your ads make complete sense to the terms and keywords you chose and also, whatever keywords you use are noticeable in your ad copy.

Sunday, 20 July 2014

10 Social Media Mistakes That Will Destroy Your Career

Social media has now become the bench mark of interacting, networking, sharing and exchanging customs, belief, news and cultures between people from nations.  Nearly everyone across the globe has a Twitter, Facebook or LinkedIn account. Photos, videos, status updates, tweets and information about their social life are shared on regularly over the internet. But is it possible for your career to be destroyed by social media posts?
It’s very important for individuals to exercise caution when posting over the internet. Especially, current employee and persons who recently left graduated from university or college as, some social media posts can do more harm than good to their career.

We interviewed a few social media professionals and business owners and asked what type of social media posts could have a negative impact on a person’s job search or even caused termination from a job position.

Here are ten social media mistakes experts say you should avoid: 

Illegal activities
Never post any illegal activities on your social media profile. “We had a very talented individual working for our company for over two years. However, one of his social media profile was brought our attention, which turned out to have a lot illegal activities, therefore we had to terminate is contract” said Kindra Svendsen, digital marketing/PR specialist, from Creative Space.  

Profanity and Drinking
“Having a few unflattering pictures on your social media profile, maybe a couple of them unknowingly, but if an applicant has a social profile photo online with them doing a keg stand or flipping of the camera, then there is a strong possibility that his/her application won’t be successful.” Said Lauren Witte – The Director of client services and marketing at Jackson White P.C. 

Poor Grammar
"In my view, poor grammar implies a great degree of disregard for detail." – Quoted Jessica Green, who is the founding director, Cursive PR

Lying about your experience and background information
"I‘ve found resumes of persons on other social media sources which, differs completely from the resume on their LinkedIn profiles. This could be seen as lying. In business trust is important, therefore, if there is no proper foundation of trust then moving forward to the next stage will be hopeless.” – Said MicheleJennae, the founder and educator of Perpetual Career Institute 
Nude Pictures
"The most outrageous social media profiles I’ve stumbled upon were that of students seeking internships. Some of the profiles contained vast amounts of profanity, one profile even had a photos that where too revealing (nude photos). I love people with loads of self confidence, but when seeking team leaders and team players, I definitely would not want to get into any scenarios with improper dressing and big egos.” AddedAmanda Forbes Mestdagh, APR

Lying and calling sick
"Posting Photos of yourself at a football game when you called in the earlier in the day hacking and coughing, pretending to be ill is a risky move unless you want to be fired or written up by your supervisor." Said Kimberli A. Taylor, Paralegal & Office Manager. Conover & Grebe 

Complaining about your current job
“One of the biggest social media mistakes a current employee could ever make is posting   complaints about their company, sharing information about job interviews or their current job hunt." Said Angela Baldwin,social media strategis of Near Me

Bashing your past employers
"The worst things to find on the social media profile of a job applicant are negative comments and post about their current or previous employer. It is important for potential employees to ensure they remain positive or better yet post nothing at all about their company." Said John Mahony, COO, at Kavaliro

Sharing company secrets
"Sharing company‘s trade secrets and internal affairs on social media is one of the worst mistakes a current employee can ever make. An organization is built upon the trust that staff members will adhere to the rules and guidelines prescribed. Companies should always ensure that employees are aware of the rules and guidelines." Said Brandon Harig, social media communitydirector at Agency 720

Hateful comments
"I’m a very open-minded individual, but if I see anything, hateful and discriminative towards another race, sexual orientation or beliefs, I tend not to move forward with that applicant." Added Kisha Mays, who is the principal owner of Just Fearless